Brandon Pogue – Chief Executive Officer

Brandon graduated from Texas A&M University in 2001 and married his wife Jen in 2002. Soon after, he began working in the commercial construction industry managing projects and growing the family business his father founded. From 2002-2005, he served as the Business Development Officer and grew the company from $100M to over $300M revenue annually.

In 2005, Brandon set out to start his own commercial real estate company originally called The Pogue Group and then later Pogue Texas Real Estate Capital. That company transacted with REIT’s and hedge funds on real estate from California to New York. Brandon enjoyed contract negotiation, development, capital raising ventures, and finding opportunities especially during the 2009 real estate crash. During that unstable time, he helped his clients to achieve on average a 30% IRR on their investment.

In 2017, Brandon was frustrated and tired of bouncing from supplement brand to another. He found out that what he had been taking and thought was beneficial for him actually had bad and unhealthy ingredients causing unpleasant side effects. The problem was that there was no company out there that supplied clean and healthy ingredients that were both good for the body and tasted great. So he shared with his wife Jen about this problem and said that he wanted to start a company to help people with healthy, clean, and great tasting products. Shortly after this conversation with his wife, TruLabs was born.

For over fifteen years, Brandon and his family have used functional medicine to stay healthy. He tapped into this method in order to create the highest quality products that give you results. Additionally, Brandon and his team spend months creating and perfecting each flavor to ensure that you will have supplements that will enhance your life and taste incredible. All TruLabs products are rich in vitamins, minerals, herbs, and electrolytes so they can help you live to your true potential. Each product is conveniently packaged in individual sticks for easy grab and go, traveling, and sharing. 

Since 2018 when products became available for purchase, Brandon and his team have been able to help over 25,000 people through their healthy products. Brandon’s previous work dynamically prepared him for his role as CEO of TruLabs which he feels is his most rewarding role yet because he sees that their products are positively changing people’s lives daily.



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