Brandon graduated from Texas A&M University in 2001 and began working in the commercial construction industry managing projects and growing the family business his father founded. From 2002-2005, he served as the business development officer and grew the company from $100M to over $300M revenue annually.
In 2005, Brandon set out to start his own commercial real estate company originally called The Pogue Group and then later Pogue Texas Real Estate Capital. That company transacted with REIT’s and hedge funds on real estate from California to New York. Brandon enjoyed contract negotiation, development, capital raising ventures, and finding opportunities especially during the 2009 real estate crash. During that unstable time, he helped his clients to achieve on average a 30% IRR on their investment.
Brandon and his wife Jen have been married for 17 years and they have 3 kids. In 2010, Brandon and Jen were leading healthy lifestyles when Jen suddenly became very sick. She lost 20 pounds, developed severe food allergies, and had to start a prescription with negative side effects. The traditional medical model was failing her as she continued declining without a diagnosis. After being sick for 4 years, Jen met Dr. Bryan Ardis in Frisco, Texas at a wellness event where he was the speaker. Soon after, she became his patient and in less than one year was fully well. Brandon became a patient of Dr. Ardis soon after and they hit it off instantly. While Dr. Ardis was bringing Brandon to a state of wellness, Brandon at the same time inspired Dr. Ardis to take charge of his strength and fitness.
Fast Forward to one morning in 2017 when Brandon was about to start his morning training session with his training partners which included TruLabs Co-founder Michael Streight. Brandon started a discussion about the lack of healthy pre-workouts available. That’s when Brandon had the idea about colliding the worlds of fitness and wellness supplements to create products that work and are actually healthy for the human body. He quickly shared his idea with Dr. Ardis and an incredible partnership was formed. Dr. Ardis brings his world renown methods of treating the human body on board as the TruLabs Chief Formulator. That is where the story of TruLabs begins.
Since 2018 when products became available for purchase, Brandon and his team have been able to help over 10,000 people through their products to create natural Energy for their day and Sleep for the night all while optimizing wellness. Brandon’s previous work dynamically prepared him for this fulfilling role as CEO of TruLabs which he feels is his most rewarding role yet because he sees that their products are positively changing people’s lives daily.