How it all got started

TruLabs Est. 2018

Our Story

Founded in 2018, by a husband-and-wife team, TruLabs was built on a simple belief: doing right for your body, mind, and spirit every day shouldn’t feel complicated. We believe it can be simple when you start with what’s tru, the life-enhancing power of premium and thoughtfully crafted supplements.

Our journey began with our own health experiences and a deep passion for helping others feel their best. We saw firsthand that when your body gets what it truly needs, you’re better prepared to take on whatever comes next, whether that’s pursuing a major fitness goal or simply keeping up with the pace of everyday life. That belief inspired us to create products that support real health while making wellness enjoyable.

At the heart of everything we do are our core values: faith, health, passion, humility, and fun. Our faith reminds us to lead with purpose and integrity. Our commitment to health drives us to create products that genuinely support well-being. Passion fuels the care and attention we put into every formula. Humility keeps us grounded and focused on serving our customers with honesty. And fun reminds us that wellness should be something you look forward to, not something you have to force.

Every TruLabs product is developed with the same care we would demand for ourselves and our family. We hold ourselves to exceptionally high standards, ensuring our products are dairy-free, gluten-free, soy-free, sugar-free, and vegan, while delivering flavors you’ll truly love.

Designed for real life, our convenient stick packs make wellness easy to take anywhere. It’s a promise in every pack: the quality, effectiveness, and great taste you can trust, as simple as adding a glass of water.

Beloved, I pray that you may prosper in all things and be in health, just as your soul prospers. - 3 John 2

Our Story

TruLabs Est. 2018

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Meet Our Founders

Brandon and Jen Pogue, the husband-and-wife team behind TruLabs, are passionate about creating wellness products that truly make a difference. Their commitment to health and fitness drives our focus on thoughtful formulations, great taste, and convenient solutions that help people live healthier, more vibrant lives..