TruLabs HYDRATE and ENERGY + FOCUS Drinks now on Amazon
Expanding visibility and availability to customers around the world
A lot of people gulped hydration drinks in 2021, spending $1.47 billion to keep their bodies healthy. And for those who needed a lift, there were 116 U.S. energy drink brands to choose from.
So how does TruLabs, a small, family-owned company in McKinney, Texas, offer its products to fitness-minded consumers? As many ways as possible.
“We’re going all in,” said Brandon Pogue, founder and CEO of TruLabs. “We’ve had active online sales since 2018. We got into different retail stores in 2022, and now we have two products you can buy through Amazon, the largest e-commerce company in the U.S.”
Amazon, among other retailers, rank number one among retailers worldwide. “Through Amazon, we can reach more customers around the world, raising awareness of our health-based drinks,” he said.
TruLabs is different from other drinks in that we use a comprehensive blend of 15 vitamins, minerals, herbs, and electrolytes, and Guarana Extract, a natural, plant-based source of caffeine that gently provides a six-hour energy lift with zero sugar, no crash, and no jitters.
Our convenient, powered drink mixes support fitness, hydration, sleep, energy + focus, and general health in many delicious flavors.
“Amazon is the place to shop for many of our customers. Having TruLabs products there makes it convenient to add a box of Glacier or Strawberry Lemonade Hydrate and Orange Pineapple or Frost flavor Energy + Focus to their shopping cart,” he said.
“As we build our promotional campaign through Amazon, athletes, fitness enthusiasts, and health-conscious consumers will discover our products when they search for energy or hydration powders,” said Jen Pogue, TruLabs Chief Marketing Officer.
The TruLabs packages on Amazon clearly display the benefits of the products. “Shoppers move quickly when searching online. We wanted them to see immediately that we are a different kind of energy drink,” she said.