Brandon Pogue and Jennifer Pogue of TruLabs named Entrepreneur Of The Year® 2026 Southwest finalist by EY US
EY US celebrates ambitious entrepreneurs shaping the future of business
McKinney, TX, June 19, 2026 – Brandon Pogue, CEO and Founder, and Jennifer Pogue, CMO and Founder, of TruLabs, have been named a finalist for the Entrepreneurship Of The Year 2026 Southwest Award by Ernst & Young LLP (EY US). Now in its 41st year, the Entrepreneur Of The Year program celebrates the bold leaders who disrupt markets through the world’s most ground-breaking companies, revolutionizing industries and uplifting communities. The program honors entrepreneurs whose innovations drive economic growth and help shape the future of business.
An independent panel of judges selected Brandon Pogue and Jennifer Pogue among 44 finalists based on their entrepreneurial spirit, purpose, company growth and lasting impact in building long-term value.
“Being named a finalist is an incredible honor and a meaningful recognition of everyone who has helped us build this movement,” said Brandon Pogue, CEO and Founder of TruLabs. “As an entrepreneur, it has been especially rewarding to build TruLabs alongside my wife, Jennifer, and pursue the mission God has called us to, helping people live healthier lives through delicious, convenient, on-the-go drink sticks. We are deeply grateful for our employees, customers, retail partners, friends, and family who have believed in us and helped turn that mission into something much bigger than ourselves.”
“I am incredibly honored to be named a finalist for such a prestigious award, joining the ranks of so many notable and successful business leaders who have come before us,” said Jennifer Pogue, CMO and Founder of TruLabs. “Our mission at TruLabs is to inspire health in body and spirit through superior supplements that taste great. The growth we’ve experienced since starting in 2018 has been truly miraculous, and we give all the glory to God. This recognition is a massive team effort between us, our dedicated employees, consultants, trusted agencies, and retail partners; it truly takes the effort, commitment, and expertise of each individual to achieve something as special as this.”
Founded in 2018, TruLabs provides powdered supplements you’ll love to drink. The company serves customers through direct-to-consumer and retail and has grown to 15,368 retail locations. Under Brandon Pogue and Jennifer Pogue’s leadership, the company has achieved selling millions of stick packs throughout North America.
Entrepreneur Of The Year honors business leaders for their ingenuity, courage and entrepreneurial spirit. The program celebrates original founders who bootstrapped their business from inception or who raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory, and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.
This year’s Southwest finalists represent North Texas, Arkansas and Oklahoma across all industries, including professional services, consumer products, health, mobility and more.
Regional award winners will be announced on June 20, during a special celebration in Dallas and will become lifetime members of an esteemed community of Entrepreneur Of The Year alumni from around the world. The winners will then be considered by the national judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum®, where high-growth CEOs, Fortune 1000 executives and investors converge to shape the future of business.
Sponsors
Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, Cresa, LLC, Marsh USA, SAP, and the Ewing Marion Kauffman Foundation. In the Southwest region, sponsors also include regional Platinum sponsor, Haynes and Boone, regional Gold sponsor, Big Picture, and regional Silver sponsors, ADP, EOS Worldwide and Pierpont Communications.
About Entrepreneur Of The Year®
Founded in 1986, Entrepreneur Of The Year® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 80 countries and territories globally.
The US program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November where national finalists and award winners are announced. The national overall winner represents the US at the World Entrepreneur Of The Year® competition. Visit ey.com/us/eoy.
About EY
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